Mike King - Online Music Marketing - Berkleemusic Open House

Permission based marketing
Always exchange your music
Providing content and incentives
Keep contact with your people don't just push the music
Do live shows and tours to engage people
Topspin , bandcamp , moontest , nimbit and reverbnation are very good with tools
Sonic host electronic press kit and send physical press kits for regular media
Spotify is very good , some people see it as a radio
CD Baby , Tunecore , Emusic , Itune to be accessible
Onesheet , Bandouzle and verb , wordpress.org , bluehouse
 Pandora is the biggest internet radio , you have to be on Amazon and they review
College radio take submission with physical CDs